Resume

Paulsen Marketing

2016 - 2019

Oversee all web development projects
Lead development on complex projects
Foster professional development of team members
Provide internal and external technical consultation, acting as a liaison between agency account service personnel and client technical contacts
Work with analytics, marketing automation, and ad-ops teams to facilitate cohesive integrated marketing campaigns
Overhauled estimation and proposal writing process to increase accuracy and efficiency
Spearheaded transition from WordPress to Craft CMS; including developer, account service, and client education
Architect and maintain a highly-available, fault-tolerant, and performant hosting infrastructure on Amazon Web Services

2013 - 2016

Advocated for best practices to push the company forward in the areas of security, privacy, and overall innovation
Determined technologies best suited for each project
Advised management team on all technical aspects of the organization

2012 - 2013

Created and maintained complex, performant, and usable websites and web applications
Collaborated with designers and creative directors to optimize user interfaces

2010 - 2012

2008 - 2010

Coordinated the opening of the company’s first retail location including floor plans, equipment selection, signage, and staff hiring
Created brand identity, which has achieved national recognition
Negotiated contracts for raw coffee purchase in order to insure consistent, high-quality product supply in an often volatile coffee market
Refined and documented coffee roasting techniques
Designed, developed, and maintained the company’s websites and ecommerce presence
Led and facilitated menu development from conception to execution
Fostered relationships with business to business clients
Supervised 20 employees

2004 - 2008